Narrative Strategist for Books, Brands & Thought Leadership

“Crystaline helped me craft a book and book proposal that led to a Big Five publishing
deal.”
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‍If you have a book in you that's ready to be born, Crystaline is the story midwife you need
In just eight months, she helped me shape a beautifully polished manuscript — so polished
that my literary agent called it one of the cleanest she had ever seen. We not only refined
my manuscript but also crafted a compelling book proposal, which led to my book being
published by a big five publisher.
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Crystaline doesn't just edit — she collaborates with you to uncover the heart of your book.

"Crystaline didn’t just help me build a website—she helped me find the version of my story that felt safe, clear, and aligned."

I walked away with a website that reflects both my work and my values—without feeling like I had to compromise my own well-being in the process. She reminded me that how I feel about my story matters just as much as the words themselves.

If you need someone who will help you tell your story while caring for you in the process, work with Crystaline.

 "Crystaline built a brand and website that feels like me."

Using strategic design, SEO, and intuitive branding, she made sure my site is not only beautiful but also discoverable and easy to manage. When I look at my website, I don’t just see a business—I see a space where my work is understood, aligned, and ready to grow.

"Learning to tell my story empowered me to launch a podcast and land my dream job."

I was mid-divorce and felt like a washed-up mum with no skills. I didn’t think I had stories worth telling—until Crystaline’s storytelling course helped me see myself in a whole new way. Learning to tell my story empowered me to launch A Good Divorce podcast and eventually land my dream job with the BBC. Positive feedback from others in the course let me see myself through supportive strangers’ eyes, highlighting talents and points of difference I hadn’t recognized in myself. I finally saw how the negative stories I was telling myself were holding me back.‍

"Crystaline has been a key partner in helping me refine my message and transform my brand, allowing me to connect with the clients I truly want to work with."

She's helped me shift my brand from a bookkeeper who provided profitability coaching to a financial controller for million-dollar businesses. Her guidance in crafting my messaging and visuals has made it easier to connect with my ideal clients and present my services in a way that reflect the level of  my expertise.

 "Crystaline’s insights get to the core of ‘Why should the reader care?’"

My memoir was missing something essential, and I couldn’t identify what it needed. Crystaline’s insights are powerful, especially for writers like me who are technically skilled but need help identifying the heart of the story. Because of her guidance, I now feel confident seeking an agent for my memoir. I highly recommend Crystaline to any aspiring writer looking for guidance on expressing their truest selves.

"Crystaline's storytelling process helped me realize I didn't have to choose between being a humanitarian or an artist—I can be both."

I was feeling stuck between two identities and burned out in my career. Crystaline's storytelling course helped me articulate why art and sensitivity matter. The process of sharing my story helped me realize I didn't have to choose between being a humanitarian or an artist—I can be both. Since then, I have been certified in play therapy. Now, I'm creating ways to incorporate art, sport, and play into my humanitarian work.